Automate your
customer segmentation

Increase customer loyalty: identify the most profitable ones and improve your advertising campaigns

Layer 1

Up-selling and Cross-selling

Simplify your up-selling and cross-selling activities and customize your offers based on purchase frequency and audience expected value

Layer 1

Automatically export your audiences

Split your audience into distinct groups, ranging from VIP customers and loyal users to churn-out customers

Layer 1

Quick and easy setup

3 simple steps to optimize your marketing actions and create high conversion rate campaigns, sending the right message to the right person


Your best ally to
eCommerce growth

Discover the hidden value of your customer database

Analyze your customer behavior by monitoring how much they recently bought (Recency), how often they buy (Frequency) and how much each customer spends (Monetary). The audience created by Adority RFM are immediately available for any further analysis, planning or forecasting processes.

  • Optimize your marketing campaigns by segmenting and personalizing messages across all platforms

  • Tailor bids based on audience purchase frequency and expected value

  • Easily find similar users starting from your VIP customers

Easily identify your best customers

Who are your loyal customers? Who is most likely to buy again?

Segmentation is the key to any marketing strategy, but identifying key customers is tricky: manually segmenting them can be especially time consuming.

Don't waste your time and just hop on the Adority automatic segmentation and sync your best audiences directly with your favorite marketing channels.

Level up your 
retention game

Using recency, frequency, monetary (RFM) analysis, our segmentation algorithm examines your customers' activity to identify not only your VIP customers, but also those at-risk users or hibernating customers who are likely to abandon.

  • Identify which customers transition from one segment to another

  • Are new customers turning into VIP customers? Recommend products related to their purchases!

  • Are at-risk customers moving into the hibernation segment? Boost their engagement with personalized offers!

Find your customer
Lifetime Value

It is often difficult to pin the right monetary value to a segment, and it is not difficult to overlook high-value customers or lose the engagement of "at-risk" customers.

Adority segmentation provides aggregate value, such as purchases or subscriptions, for each customer segment. 
It's never been easier to determine spend on your marketing campaigns with these insights!

Do you really know what your target CPA is? When defining your budget, do you consider the entire life cycle of your customers or just the first purchase? Taking into account the Lifetime Value of your customers you could easily improve your campaigns and grow your business faster.

Space for imagination: for each segment that you have identified, you could think of a specific commercial offer for that range of customers.

To infinity and beyond: the RFM matrix not only serves to identify the best segments of your customers to re-intercept them, but it would help you create similar audiences, a more advanced than the audiences that you can create with the pixels of the advertising platforms. Don't you think it's better to have a lookalike of your VIP customers instead of the latest purchases? :)

1

STEP ONE

Connect your CMS and the advertising platforms of your choice

2

STEP TWO

Define the number of audiences you want to create

3

STEP THREE

Optimize your marketing campaigns with your newly created audiences

Our Clients

When you work with Adority, you're in good company

OUR PRICING

Plans that fit just right

By creating an account you will start with a Free account with limited features: you will be able to set your import and start seeing statistics and graphs, but it won't let you export your audiences until you activate the project.
To help grow newborn businesses, there won't be any limited features up to 2.000 customers.

Small Business

57 / month

  • Up to 25.000 customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export

Medium Business

87 / month

  • Up to 75.000 customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export

Large Business

147 / month

  • Unlimited customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export

Small Business

44 / month

  • Up to 25.000 customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export

Medium Business

64 / month

  • Up to 75.000 customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export

Large Business

94 / month

  • Unlimited customers
  • Daily update & segmentation
  • Create unlimited audiences
  • Automatic audiences export
Adority
Company

Bryo srl
Via G. Boni 8
20144 Milano
P.IVA / CF: 04576250965
mail: [email protected]

© 2021 Adority - RFM analysis tool